|
Top Stories:
By Jonathan Gudema, Esq. | 11/5/09
Read More »
Recent Stories
Six Models for CSR/Brand Integration
By Lucille B. Pilling and Carol Holding | 11/5/09
Today, corporations know that corporate social responsibility (CSR) is inextricably linked to their reputations and brand identities. Integrating CSR and brand efforts without a roadmap, however, can be daunting. To address this need, the authors conducted in-depth semi-structured interviews with key managers in brand and CSR departments in the five industries — financial services, pharmaceuticals, extraction, consumer products and technology — identified by McKinsey as being most prominently engaged in CSR activities.
Read More »
Turning Awareness into Action Against Breast Cancerg
By Susan Carey Dempsey | 10/30/09
Throughout the month of October, we've seen every imaginable surface and venue swathed in pink, from athletes' shoes to snack foods to galas and fashions meant to raise awareness of breast cancer. It reaches the point sometimes of overload, where we fear that the omnipresent pink bow may lose its effectiveness, or at least dilute the message.
Read More »
Also Read:
A Conversation on the Art of Giving
By Susan Carey Dempsey | 10/30/09
Carnegie Medals Recognize Catalysts for Giving
By Susan Carey Dempsey | 10/23/09
The Bill Gates Syndrome
Lilya Wagner | 10/15/09
Are Demographics Destiny? Contending with America's Looming Demographic Upheavals
By Susan Raymond, Ph.D. and Mary Beth Martin, Esq. | 10/15/09
The Secrets of Her Success: Anne Marie Agnelli of CA, Inc. Talks Strategic Corporate Philanthropy
By Elisabeth Anderson | 10/15/09
Charitable Gift Annuities - A Cautionary Tale
By James S. Hohn | 10/2/09
Helping People Feed Themselves Resumes Key Place in US Policy
By Susan Carey Dempsey | 9/28/09
On-the Scene Coverage of the Clinton Global Initiative
By Susan Carey Dempsey and Tom Watson | 9/28/09
The View From the Recovery Room
By Susan Raymond, Ph.D. | 9/17/09
Why Seth Godin Is Wrong
By Tom Watson | 9/17/09
| 
